OUR COMPANY

Executive Narratives is a strategic storytelling firm operating between meaning, messaging, and the stubborn realities of business.

Your brand story isn’t window dressing; it’s infrastructure that connects your leadership, employees, stakeholders, and customers to you and to each other. We listen to your story and then turn it into content that's clear, credible, and aligned with how your company actually operates. Then, we shape it into something people can hear, trust, and act on — inside the organization and out.

our history

Beginning in 2023 as ReadWrite Strategies, a company dedicated to helping solopreneurs and small businesses master their brands, we launched Executive Narratives in 2024 to extend this expertise to larger organizations. While ReadWrite focuses on bespoke packages, Executive Narratives is strategically designed to help corporations resonate with employees, stakeholders, and the market.

We’ve been proud to support leaders at both major global brands like HP, Entrepreneur, Forbes, and Newsweek, as well as small businesses and fast-growing startups in sectors as diverse as AI, retail, ecommerce, proptech, fintech, healthcare, and more.

OUR PEOPLE

Our two-person team draws on thirty collective years of experience across the editorial industry — inside fast-moving startups and large corporate systems.

Merry Zide

Merry Zide

Sara Watkins

Sara Watkins

Merry Zide

She holds a degree in Philosophy with a minor in Creative Writing from Brown University. In graduate school, she studied the history of American criminal justice at UT Austin. Her early editorial background includes work with New York Magazine and Good Magazine, as well as research contributions to the Journal of Psychohistory.

As a private tutor, she specialized in reading comprehension, standardized test prep, and advanced writing skills for medical, legal, and graduate students. She also worked at a well-known national proofreading service, where she quickly became the most-requested copyeditor. Later, she served as Director of Quality at a media technology company catering to Fortune 500 executives, where she trained and managed a 15-person editorial team.

Since founding ReadWrite Strategies, she has worked with brands including HP, Hive & Colony, and Atrium Health. If asked what she’s proudest of, she’d probably mention her clients—their trust, their stories, and the fact that some of them still text her for dog photos years later. That focus on lasting connections is why she built ReadWrite to support individual consultants and coaches and launched Executive Narratives to serve companies and senior leadership teams.

Merry can read 900 words per minute if she’s really trying and has been known to finish entire books standing up, occasionally walking into furniture and walls along the way. A born and bred New Yorker, Merry now loves the city the best way she knows how: by living in Austin, TX. In her free time, you can likely find Merry on the phone with Sara.

Sara Watkins

Sara graduated summa cum laude from Holy Family University with a B.A. in English and a minor in Communications. She completed her degree in under three years while working as an academic tutor, guiding undergrad and grad students through thesis crises.

From there, she joined Elsevier, the world’s leading medical publisher, where she served as Developmental Editor for multiple journals, Content Development Specialist for frontlist texts, and finally, Acquisitions Editor in the books department.

After Elsevier, Sara transitioned into academic publishing, spearheading the developmental editing department at Cognella, where she specialized in flagship higher education textbooks on communications, sociology, and law. She then entered the world of executive branding, partnering with Fortune 1000 leaders to craft everything from thought leadership articles to memoirs.

Sara is also the founder of Spoonie Press, a nonprofit literary magazine designed to provide a platform for writers and artists with disabilities. Her own fiction, nonfiction, and journalism have appeared in over 50 magazines, newspapers, and anthologies, and she won the 2022 MASKS Literary Magazine Story Award.

When she finally pries herself away from a story (hers or someone else’s), she collects tiny, fat dragons with the help of her husband and three cats. She lives in Philadelphia, PA, and regularly fends off Merry’s efforts to relocate her to Texas—it’s simply too hot there for humans.

OUR PEOPLE

continued!

We bonded over a shared background in academia, a past life ghostwriting for executives, and an intense respect for how meaning gets made (and unmade) through language. Along the way, we started a conversation about what storytelling looks like when it works at scale. We’re still having it!

Here’s what we realized: even smart, thoughtful companies struggle to create messaging that holds up beyond the boardroom. 

our thinking

Communication rarely fails for lack of effort. Rather, it's often from a lack of alignment: the message is scattered, siloed, or jargon-filled. Everyone wants to be heard, but few know how to listen and fewer know how to communicate in a way that others can hear. We’ve spent years translating fragmented messaging into clear narratives and helping organizations put that language to work where it matters most.

Your story does more heavy lifting than you realize. Telling it right not only explains what you do, but also how you do it and why it matters. A good story turns the company into a flywheel, where everyone it touches — employees, stakeholders, customers — is inspired to move and moved to inspire. 

That’s our mission: helping people make meaning – inside organizations and beyond them.

Because when your story resonates at every level, people understand. They engage. They connect.

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our approach

We are Organizational Storytelling Consultants, not a replacement for Marketing or PR teams. You already have great people working for you. We amplify their efforts with à la carte services and ongoing engagements in three strategic areas: how companies speak to themselves, to the world, and through their people. 

We learn, craft, and test until your message fits. Because when your story works, everything else works better. And how will you know when it works? You’ll hear it. Your company will sound like itself — on its best day, in its clearest voice.