OUR COMPANY
Executive Narratives is a strategic storytelling firm operating between meaning, messaging, and the stubborn realities of business.
Your brand story isn’t window dressing; it’s infrastructure that connects your leadership, employees, stakeholders, and customers to you and to each other. We listen to your story and then turn it into content that's clear, credible, and aligned with how your company actually operates. Then, we shape it into something people can hear, trust, and act on — inside the organization and out.
our history
Beginning in 2023 as ReadWrite Strategies, a company dedicated to helping solopreneurs and small businesses master their brands, we launched Executive Narratives in 2024 to extend this expertise to larger organizations. While ReadWrite focuses on bespoke packages, Executive Narratives is strategically designed to help corporations resonate with employees, stakeholders, and the market.
We’ve been proud to support leaders at both major global brands like HP, Entrepreneur, Forbes, and Newsweek, as well as small businesses and fast-growing startups in sectors as diverse as AI, retail, ecommerce, proptech, fintech, healthcare, and more.
OUR PEOPLE
Our two-person team draws on thirty collective years of experience across the editorial industry — inside fast-moving startups and large corporate systems.

Merry Zide

Sara Watkins
OUR PEOPLE
continued!
We bonded over a shared background in academia, a past life ghostwriting for executives, and an intense respect for how meaning gets made (and unmade) through language. Along the way, we started a conversation about what storytelling looks like when it works at scale. We’re still having it!
Here’s what we realized: even smart, thoughtful companies struggle to create messaging that holds up beyond the boardroom.
our thinking
Communication rarely fails for lack of effort. Rather, it's often from a lack of alignment: the message is scattered, siloed, or jargon-filled. Everyone wants to be heard, but few know how to listen and fewer know how to communicate in a way that others can hear. We’ve spent years translating fragmented messaging into clear narratives and helping organizations put that language to work where it matters most.
Your story does more heavy lifting than you realize. Telling it right not only explains what you do, but also how you do it and why it matters. A good story turns the company into a flywheel, where everyone it touches — employees, stakeholders, customers — is inspired to move and moved to inspire.
That’s our mission: helping people make meaning – inside organizations and beyond them.
Because when your story resonates at every level, people understand. They engage. They connect.
our approach
We are Organizational Storytelling Consultants, not a replacement for Marketing or PR teams. You already have great people working for you. We amplify their efforts with à la carte services and ongoing engagements in three strategic areas: how companies speak to themselves, to the world, and through their people.
We learn, craft, and test until your message fits. Because when your story works, everything else works better. And how will you know when it works? You’ll hear it. Your company will sound like itself — on its best day, in its clearest voice.